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Microsoft Acquires Ciao, Europe’s leading price comparison, shopping and consumer reviews sites
(2009-02-06) Skrivet av Andrea Sarmiento
Acquiring Ciao with consumer and shopping communities in Germany, Great-Britain, France, Italy, Spain, Sweden, the Netherland and United States Microsoft seeks to extend and improve its European search and e-commerce services. “Acquiring one of Europe’s leading price comparison, shopping and consumer reviews sites will further extend Microsoft’s search and ecommerce services in Europe,” stated Tami Reller, Corporate Vice President & CFO for Windows and Online Services, Microsoft Corporation. “The team at Ciao has built a passionate consumer community based on intuitive technology and extensive merchant relationships that we believe will deliver incremental benefit to the Microsoft Live Search platform. Greenfield Online’s ISS business has been a cornerstone of the company’s growth and market value – we are pleased we could find the right strategic partner for ISS to continue its growth.”
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